About me

Digital Marketing and Media oriented,

I have work experience in those exciting and rapidly growing sectors in Shanghai, Paris, Dubai and Singapore.

Those experiences gave me the opportunity to not only develop skills in a range of areas, including event, digital, PR etc, but also to learn first-hand the importance of teamwork in an Asian fast-paced environment.

I also co-created a jewellery brand, L&A, in collaboration with Estée Lauder charity: cancerdusein.org.

WORK INDEPENDENTLY

RISK TAKER

PROJECT MANAGER

COLOR OUTSIDE THE LINES

My skills

WEB

Select effective channels and media to reach specific targets.

ANALYTICS & DATA BASE

Performance with detailed reports and real time monitoring.

SOCIAL MEDIA

An opinion on the future of Social Media.

PRINT

Experience the most powerful form of VDP.

Meet me

Sans titre
 

Lucas Sengler

Digital & Social Media ``Can-Can``
  • Graduated from a top 20 business school in France.
  • MBA, Major: Entrepreneurship, Minor: e-business & e-marketing

MARKETING

79%

DIGITAL MARKETING

87%

SOCIAL MEDIA

76%

BLOGGING

71%

MEDIA

73%

Top features

GOOD COMMUNICATOR

There is a great deal of value placed on openness and directness.

TEAM-BUILDING SKILLS

An understanding of the team players styles & how to capitalise on each at the proper time.

INSPIRE A SHARED VISION

Visionaries thrive on change and being able to draw new boundaries.

ENTHUSIASM

Simple, we don't like leaders who are negative - they bring us down.

ABILITY TO DELEGATE TASKS

Trust is essential in the relationship between a leader and his team.

INTEGRITY

The leader ``walks the talk`` and in the process earns trust.

What my colleagues say

My Work

UNICO / COLAGRECO Shanghai

CATEGORY:

Restaurant, Lounge and Club by Mauro Colagreco ( Rank 11 in Top 50 Restaurant in the world 2014)

BRAND:

UNICO is a Latin soul lounge, and the first concept of its kind in the Shanghai market. It offers a full sensory experience through music, gastronomy, cocktails, fashion, and art. Designed by famed Argentine architect Marcelo Joulia, the chic surroundings illustrate iconic modern design elements and the warmth of Latin culture. The space is equal parts nightlife venue and artistic showcase, serving as a platform for contemporary artists to display their creations.

The menu created by two Michelin Star Chef Mauro Colagreco, promotes Latin-inspired creative tapas. From the Amazon to Patagonia, the signature dishes serve as an initiation to each region’s culinary uniqueness, with an emphasis on fresh, locally sourced products and sustainable agriculture.

UNICO is centered around a stunning long bar, helmed by expert mixologist Hector Monroy. The eye-opening cocktails are an invitation to experience the contrasting flavors of different Latin territories. UNICO will surely become the premier nightlife destination on the Bund, offering an extraordinary selection of aesthetic, unique cocktails, and an exclusive level of personalized mixology services.

ROLE:

PR Account Manager Junior, SuperPress, Shanghai

♦ Media strategy development

♦ Marketing campaign management

♦ Press kit supervision

♦ Editorial implementation and Unico Magazine advising

♦ Special guests identification and management

SHANG XIA

CATEGORY:

Contemporary Chinese art of living, through furniture, fine decorative objects, exquisite accessories and luxurious garments.

BRAND:

SHANG XIA is a brand dedicated to create a contemporary Chinese art of living, through a unique encounter between the Chinese cultural heritage, the finest Chinese craftsmanships, and a 21st century design.

Together with the french Hermes Group, renowned designer Jiang Qiong Er has created SHANG XIA in 2008 in Shanghai. The brand is now starting to expand in China as well as internationally.

SHANG XIA’s collections comprise striking furniture, fine decorative objects, exquisite accessories and luxurious garments. Uniquely, SHANG XIA also creates an annual series of limited edition “cultural objects”. These collectibles convey messages of tradition, guardianship and remembrance

ROLE:

PR Account Manager Junior, SuperPress, Shanghai

♦ National and International media management

♦ One to one interviews of Shang Xia and Hermes Ceos

♦ Product placement for fashion shoot supervision

♦ 80 Media budget management

SEPHORA

CATEGORY:

Beauty, Cosmetic

BRAND:

Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora’s unique, open-sell environment features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, color, fragrance, body, smilecare, and hair care, in addition to Sephora’s own private label.

Today, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also a powerful beauty presence in countries around the world.

ROLE:

PR Account Manager Junior, Superpress, Shanghai

♦ Media management for Shanghai mega store opening

♦ Ceo interviews supervision and coordination

♦ Special guests invitations and management

♦ Budget and actions supervisions for press day

SARMENT

CATEGORY:

Wine

BRAND:

Sarment was founded by serial entrepreneur Bertrand Faure Beaulieu in London and Hong Kong in 2007 with the aim of serving the wine needs of the most affluent wine lovers of the world. Hiring some of the most renowned sommeliers, Sarment assisted its members in getting closer to wines and winemakers, managing their multi-million cellars, helping them buy at top auction houses, getting their favourite wines delivered to their super-yachts, or organising the most exclusive trips to winemakers. Sarment worked on a membership basis, which is by invitation only. Today, this service is called Sarment Privé.

Sarment opened to the public with its flagship store in Shanghai in 2012, aiming to provide the ultimate wine experience to its Chinese clients. The Shanghai flagship is located on Nanjing West Road, offering a comprehensive array of products and services to facilitate and enhance the way wine is enjoyed in China. The success of this first venture was followed by the opening of another store in Chengdu’s prestigious Yanlord Landmark mall in November 2013. An office in Beijing was inaugurated shortly thereafter, working to satisfy the wine needs of China’s capital city.

In addition to mainland China, Sarment is currently active in London, Hong Kong and Singapore, and is set to expand to Macau, Indonesia, Thailand and Vietnam in 2014.

ROLE:

PR Account Manager Junior, SuperPress, Shanghai

♦ Media strategy and planning

♦ Editorial, advertorial, interviews management

♦ Media communication tools development

♦ Media collaboration implementation

Publicis WorldWide

Publicis Nurun

P;LOG

CATEGORY:

Photo Product

BRAND:

p;log [pi-log] relives your precious emotions with Photo Books that lasts a lifetime !
http://www.snaps.sg/

ROLE:

Senior Online Marketing Executive, p;log, Singapore

♦ SEM plan

♦ Digital Brand guidelines

Golf Asia

CATEGORY:

Personalized Magazine, 1to1 cross marketing

BRAND:

The Singapore Business Federation (SBF) is the apex business chamber that champions the interests of the Singapore business community in trade, investment and industrial relations.

ROLE:

Senior Online Marketing Executive, 1to1XMedia, Singapore

1to1XMedia provided an off-line personalized solution to create unique souvenir magazines to all of the participants.

The Challenge was to photograph the participants on the golf fairway, send the pictures to our graphic team, illustrate the cover of the magazine, print it and deliver to the golf club.

The operation took 3 hours, and the project was a success.

Carrefour

My Tools

From the blog

CONNECT ON LINKEDIN

Let's connect

FOLLOW ME ON GOOGLE+

Get the updates

FOLLOW ME ON TWITTER

Stay connected